Promoe

Promoe
Promoe in Tavastia Club, Helsinki 2008.
Background information
Birth name	Nils Mårten Ed
Born	April 28,1976 Västerås, Sweden
Genres	Hip hop, reggae, electronic, rap
Years active	1991
Labels	David Vs. Goliath
Associated acts	Looptroop Rockers, Timbuktu
Website	www.looptrooprockers.com

Promoe (Mårten Edh, born Nils Mårten Ed, 28 April 1976) is a Swedish rapper, and member of Swedish hip hop group Looptroop Rockers, formed in Västerås, Sweden, 1992. He released his fourth album in 2009 entitled Kråksången, and later the same year followed up with the mixtape Bondfångeri. Promoe has a background of graffiti-writing and many of his songs deal with graffiti. He is a vegan and lives a straight edge lifestyle.

Promoe released his third album in 2006, entitled White Man's Burden. This was followed with a DVD titled Standard Bearer, which includes a documentary about the development of White Man's Burden and a concert from Copenhagen.

In 2006 the German rapper Kool Savas released a in which he slighted Promoe among other German and international artists. Promoe's response was the song "Sag Was" which he posted on premier German hip hop site rap.de, and was also released on a 7" LP and also on the CD of Standard Bearer in 2007. It has gone as yet without answer.

Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie", produced by DJ Large and mixed by Soundism, used a sample from Hugo Montenegro's "Classical Gas", which had already been known for its use in "Mama" by late New York based rapper Big Punisher.

In 2009, Promoe released his first album in Swedish called Kråksången. The first single, "Svennebanan", was a huge hit and received much airtime on several radio stations as well as 120,000 views after seven days on YouTube. "Svennebanan" reached #1 in the official Swedish singles chart. The song criticises Swedes by mockingly using the widely spread stereotype "Svennebanan". The highly sarcastic lyrics did not prevent it from gaining a widespread popularity, allegedly because of the song's Euro disco-beat, which was commented on in the song "Skäggig Vegan" (Bearded Vegan). Having the same beat as "Svennebanan", and having a title similarly pronounced, the lyrics are highly critical towards the reception of the former song: