Procar Australia

Procar Australia was a motorsport category management company which operated in Australia from 1994 to 2004.

Procar was founded in 1994 by Ross Palmer, a Brisbane based businessman and long time motor racing sponsor of childhood friend and multiple Australian Touring Car Champion and Bathurst 1000 winner Dick Johnson. It acted as the administrator for various championships and series for production based cars including:

The company also organised several endurances races including:

Procar Australia ceased operations in 2004 with Palmer citing financial issues as the reason for the company’s withdrawal from the sport.

Procar was the name of the organisational body running the Australian Production Car Championship prior to Palmer's involvement and had steered the category from the escalating costs of a series concentrating on Japanese sports cars like Toyota Supras and Mazda RX-7s into running sedans in the early 1990s, until finally transitioning to just front-wheel drive sedans in 1994 after a very poorly supported 1993 season. The front wheel drive format saw competitor numbers rebound as Mazda 626s and a large number of Nissan Pulsar teams fought along with a factory supported team of Volvo 850s. The success of the Bathurst 12 Hour which centred on cars built to the same rules, but much higher specification vehicles like the Mazda RX-7 and Porsche 968 saw a wish to create a series for these cars which became the 1994 Australian Super Production Car Series. Palmer was behind the new series and he took over the existing Procar organisation. With the creation of Australia to run a new series for Super Touring cars in 1994, Procar, along with the Australian Porsche Cup and Commodore Cup was able to provide an instant group of support categories. Brad Jones, driving a Lotus Esprit, won the Super Production Car Series.

...
Wikipedia