Pro-social behavior

Prosocial behavior, or "voluntary behavior intended to benefit another", is a social behavior that "benefit[s] other people or society as a whole", "such as helping, sharing, donating, co-operating, and volunteering". Obeying the rules and conforming to socially accepted behaviors (such as stopping at a "Stop" sign or paying for groceries) are also regarded as prosocial behaviors. These actions may be motivated by empathy and by concern about the welfare and rights of others, as well as for egoistic or practical concerns, such as one's social status or reputation, hope for direct or indirect reciprocity, or adherence to one's perceived system of fairness. It may also be motivated by altruism, though the existence of pure altruism is somewhat disputed, and some have argued that this falls into philosophical rather than psychological realm of debate. Evidence suggests that pro sociality is central to the well-being of social groups across a range of scales, including schools. Prosocial behavior in the classroom can have a significant impact on a student’s motivation for learning and contributions to the classroom and larger community. Empathy is a strong motive in eliciting prosocial behavior, and has deep evolutionary roots.

Prosocial behavior fosters positive traits that are beneficial for children and society. Evolutionary psychologists use theories such as kin-selection theory and inclusive fitness as an explanation for why prosocial behavioral tendencies are passed down generationally, according to the evolutionary fitness displayed by those who engaged in prosocial acts. Encouraging prosocial behavior may also require decreasing or eliminating undesirable social behaviors.

Although the term "prosocial behavior" is often associated with developing desirable traits in children, the literature on the topic has grown since the late 1980s to include adult behaviors as well.

According to the psychology researcher C. Daniel Batson, the term "was created by social scientists as an antonym for antisocial."

The purest forms of prosocial behavior are motivated by altruism, an unselfish interest in helping another person. According to Santrock, the circumstances most likely to evoke altruism are empathy for an individual in need, or a close relationship between the benefactor and the recipient. However, many prosocial behaviors that appear altruistic are in fact motivated by the norm of reciprocity, which is the obligation to return a favor with a favor. People feel guilty when they do not reciprocate and they may feel angry when someone else does not reciprocate. Reciprocal altruism suggests that "such helping is driven by a genetic tendency". Thus some professionals argue that altruism may not exist, and is completely motivated by reciprocity. Either reciprocity or altruism may motivate many important prosocial behaviors, including sharing.

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