Private press

Private press is a term used in the field of book collecting to describe a printing press operated as an artistic or craft-based endeavor, rather than as a purely commercial venture. The term is also used in the record collecting field to describe records released in small runs by individuals, as opposed to records released by record labels.

The term "private press" is often used to refer to a movement in book production which flourished around the turn of the 20th century under the influence of the scholar-artisans William Morris, Sir Emery Walker and their followers. The movement is often considered to have begun with the founding of Morris' Kelmscott Press in 1890, following a lecture on printing given by Walker at the Arts and Crafts Exhibition Society in November 1888. Those involved in the movement created books by traditional printing and binding methods, with an emphasis on the book as a work of art and manual skill, as well as a medium for the transmission of information. Morris was greatly influenced by medieval printed books and the 'Kelmscott style' had a great, and not always positive, influence on later private presses and commercial book-design. The movement was an offshoot of the Arts and Crafts movement, and represented a rejection of the cheap mechanised book-production methods which developed in the Victorian era. The books were made with high-quality materials (handmade paper, traditional inks and, in some cases, specially designed typefaces), and were often bound by hand. Careful consideration was given to format, page design, type, illustration and binding, in order to produce a unified whole. The movement dwindled during the worldwide depression of the 1930s, as the market for luxury goods evaporated. Since the 1950s, there has been a resurgence of interest, especially among artists, in the experimental use of letterpress printing, paper-making and hand-bookbinding in producing small editions of 'artists' books', and among amateur (and a few professional) enthusiasts for traditional printing methods and for the production 'values' of the private press movement.

In New Zealand university private presses have been significant in the private press movement. Private presses are active at three New Zealand universities: Auckland (Holloway Press), Victoria (Wai-te-ata Press) and Otago (Otakou Press).

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