Prismacolor
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|
| Subsidiary | |
| Industry | Stationery |
| Predecessor | Berol |
| Founded | 1938 |
| Headquarters | Oak Brook, IL, United States |
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Area served
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North America |
| Products | Pencils, art materials |
| Parent | Newell Brands |
| Website | www.prismacolor.com |
Prismacolor is a brand of professional artists' supplies originated by Berol in 1938, and now manufactured by Newell Brands. Among the items in the Prismacolor line are colored pencils, Art Stix, pastels, watercolors, and alcohol-based permanent art markers.
The Eagle Pencil Company founded in the 1800s in Yonkers, New York on John Street. After 5 years, Daniel Berozlzheimer’s son Henry purchased the city’s first iron framed building for the new factory. The company produced pens, pencils, pen holders and erasers. In 1897, the London branch confirmed the policy of selling manufactured goods with high quality. Over the years, the company changed focus and goods. In 1952, Margros Ltd was founded by Mr P.G.Hooley, who invented Powdered Colour and sold it directly to schools. Business grew such that the owners were unable to finance operations adequately, and the company was sold to Eagle Pencil Company in 1967.
The company which later became Osmiroid International was started in 1824 by James Perry who joined his brother in the pen‑making business. In 1989, the company was bought by Berol Ltd. The Newell Company joined forces with Berol on November 2, 1995. The merging of the two companies made Berol a branch of the Sanford Corporation.
One of Prismacolor's main products are their colored pencils. They can be bought in sets from 12 to 150 pencils, and are typically cheaper when purchased in bulk. Prices vary but they are usually around $1.50 to $2.00 per pencil. They have a color-matching 8mm hexagonal barrel and are typically packaged in a plastic or tin case. The wax core is 5mm in diameter.
Prismacolor colored pencils are made with a soft wax that tends to break easily. Softer lead tends to break easier when a pencil is sharpened. With Prismacolored colored pencils a common trend is to microwave them. Microwaving a colored pencil helps to heat up the cold and brittle lead within it.
Prismacolor currently offers a range of 150 colors and a variety of blending products to blend colors together in an artwork. The blender pencil is a clear, colorless wax pencil used overtop of the colored layer to aid in the color cohesion.
The line of markers Prismacolor produce are illustrating markers. Each marker is double-sided for fine to thick lines. The formula inside the marker gives the pigment a rich color and allow for smooth application onto paper. The common method of a Prismacolor marker is to apply the colors in layers. The different tips allow for the color to be applied in various ways on the application being worked on. Artists use varying colors from the same color line to create shadows and textures on the artwork. Prismacolor markers can also be used to sketch drawings as well as color.
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Wikipedia