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Prism TV

Prism TV
Subsidiary/limited liability company
Industry Pay television
Founded January 5, 2011 (2011-01-05)
Area served
United States
Owner CenturyLink
Website www.centurylink.com/prismtv/

Prism TV is an American service that is owned by CenturyLink.

Around the time that Sprint Nextel spun off their landline division to form Embarq, Verizon and AT&T began work on their own IPTV services to compete with the local cable companies. Embarq was no different, and had started work on a similar service called Embarq TV. Details were scarce, but the service was rumored to have been an IPTV fiber-to-the-node service similar to AT&T's U-verse. The service was going through beta testing when CenturyTel agreed to purchase Embarq to form CenturyLink in 2009.

CenturyLink (still known as CenturyTel) began rolling out what was to eventually be known as Prism TV in October 2009 in Jefferson City, Missouri. It adopted the Prism TV name in 2011, based on the Embarq TV infrastructure.

Over time, CenturyLink began rolling out Prism TV in markets as they were upgraded from the old copper-based services to fiber-optic communication, eventually offering the service in markets in Arizona,Colorado,Florida,Iowa,Minnesota,Missouri,Nebraska,Nevada,North Carolina,Oregon,Washington, and Wisconsin.

Other markets will follow once their lines are upgraded to be able to carry Prism TV. In the interim, markets that do not offer Prism TV will be allowed to have a triple play option through CenturyLink with DirecTV. Some CenturyLink customers also have Dish Network as their TV provider through CenturyLink under a grandfather clause, as Dish was the legacy provider through CenturyTel and Embarq; CenturyLink switched to DirecTV as part of its acquisition of Qwest, who had partnered with DirecTV.


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