Primus Telecommunications (Australia)
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| Subsidiary | |
| Industry | Telecommunications |
| Founded | 1 July 1997 |
| Headquarters | Melbourne, Australia |
| Products | ADSL, ADSL2+, Mobile Broadband, Mobile Telephony, Fixed line, VOIP. |
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Number of employees
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500 |
| Parent | Vocus Communications |
| Website | www.iprimus.com.au |
iPrimus is an Australian telecommunications company and wholly owned subsidiary of Vocus Communications. The company is based in Melbourne, Australia.
iPrimus primarily focuses on fixed, mobile and broadband services. Primus Telecom was the first telecommunications carrier to receive a licence when full deregulation and competition was introduced in Australia in 1997 and has network facilities across Australia. Primus operates its own fibre network in the five major capital cities; Sydney, Melbourne, Brisbane, Adelaide, and Perth.
Primus originally entered the Australian telecommunications market in 1996 by acquiring Australia's fourth largest telecommunications service provider, Axicorp. Primus Telecom was one of the first carriers to be granted a telecommunications licence in 1997. Prior to this Australia's telecommunications industry was operated as a duopoly between the former Australian Government owned Telecom Australia, later re-branded Telstra and Optus, before the market was opened to full competition in July 1997.
1998 saw Primus expand their operations further in Australia with the acquisition of Eclipse Telecommunications Pty. Ltd. and Hotkey Internet Services Pty Limited.
In 1999 Primus' parent company Primus Telecommunications Inc. purchased the retail operations of Telegroup Inc., a long-distance telephone company based in Fairfield, Iowa who was in Chapter 11 bankruptcy. This acquisition included the Australian subsidiary of Telegroup which allowed Primus to improve their capabilities in the Australian market.
1999 was also the year Primus Australia's U.S parent company launched the iPrimus brand to spearhead the organisations strategy of aggressively gaining retail market share by offering 'one-stop' shopping for bundled voice, data, Internet and cellular services.
During the period from 2000 - 2003 Primus achieved some significant growth. They were one of many telco providers to benefit from the collapse of One.Tel by actively pursuing those customers left in a lurch. They used this inertia to grow their customer base to approximately 750,000 retail customers including over 400,000 Internet customers by 2003.
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