Price Chopper Supermarkets
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| Price Chopper Supermarkets | |
| Private | |
| Industry | Retail |
| Founded | 1932 (Schenectady, New York; as "Central Market") 1973 (as Price Chopper) |
| Founder | Ben Golub Bill Golub |
| Headquarters | Schenectady, New York, U.S. |
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Number of locations
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134 |
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Key people
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Neil Golub Chairman, Jerry Golub President & CEO |
| Products | Bakery, dairy, deli, frozen foods, floral, general grocery, meat, pharmacy, sushi, produce, seafood, snacks, liquor |
| Revenue |
 US$3.4 billion (2013) |
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$18.30 million (2013) |
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Number of employees
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24,000 |
| Website | www.pricechopper.com |
Golub Corporation (doing business as Price Chopper Supermarkets) is a chain of supermarkets headquartered in Schenectady, New York. The chain opened its first supermarkets in New York's Capital District in 1932, and changed its name from Central Market to Price Chopper in 1973. It is owned by the Golub Corporation and run by Neil and Jerry Golub, the third and fourth generations to helm the company. On June 2, 2010 Price Chopper dedicated its new headquarters, on Nott Street, in Downtown Schenectady.
In 1927, William Golub and his brother, Bernard, took over the wholesale grocery that their father, Lewis Golub, had opened in 1908 after emigrating from Russia. In 1932, Joseph E. Grosberg, together with Russian Jewish immigrants Bernard and William Golub, partners in the Grosberg-Golub Corporation, opened their first supermarket (initially called Public Service Market) in Green Island, New York, followed by stores in Watervliet and Schenectady. They gave all three stores the name Central Market. The concept was a success and they continued to open many more stores in the region. In 1943, the Golub brothers bought out Joseph Grosberg's share of the company and formed the present parent company, the Golub Corporation. In 1951, they were one of the first grocery chains in the country to issue the well-known S&H Green Trading Stamps.
In the fall of 1973, Central Market changed its operating strategy. The chain dropped Green Stamps, slashed prices, and to reflect this new strategy changed the stores' name to Price Chopper (The name "Central Market" is now used as their upscale house brand, as well as for the floral departments). Since then Price Chopper has continued to grow, opening new stores and upgrading old ones.
Price Chopper was an early innovator in the conversion of conventional stores to superstores and combination (food and drug) units, as well as operating stores that are open 24 hours a day. The first Price Chopper opened in the late 1970s in Oneonta, NY followed by another in the early 1980s in Latham, New York, and then an even larger unit constructed in Queensbury, in 1986. The Super Centers, which were state of the art by 1980s standards, often featured full-service meat, seafood, and bakery departments, as well as pharmacies and banks (features new to supermarkets at the time). These units were also known for their unconventional layouts with aisles facing horizontally, or away from the cash registers, rather than the traditional vertical arrangement with the aisles facing the cash register area. Very few Price Chopper stores still retain this layout today. In the late 1980s Price Chopper changed its corporate logo. The aforementioned logo featured a morgan silver dollar like coin with an axe chopping into the coin. Women's advocates complained the logo promoted violence against women. Price chopper now features an axe cutting into a generic looking coin with no obverse image.
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Wikipedia