PriceRite
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The former PriceRite Grocery Depot in Azusa, California, near Los Angeles
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| Retailers' cooperative | |
| Industry | Grocery |
| Founded | 1995 in West Springfield, Massachusetts |
| Headquarters | Keasbey, NJ, U.S. |
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Number of locations
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62 |
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Area served
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Key people
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Joseph S. Colalillo (Chairman and CEO) Joe Sheridan (President and COO, |
| Parent | Wakefern Food Corporation |
| Website | www |
PriceRite is a chain of limited-assortment supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. Based in Keasbey, New Jersey, PriceRite is owned by New Jersey-based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets and The Fresh Grocer. Prior to 2014, Wakefern owned and operated all PriceRite stores.
As of February 2016, there were 62 PriceRite supermarkets in the rapidly-growing chain, which opened six supermarkets in 2009, and four in 2010.
Similar to other limited-assortment chains, including Aldi and Save-A-Lot, PriceRite offers drastically fewer (SKUs) than its sibling ShopRite stores, which are conventional supermarkets. PriceRite stores operate on the same principles as their competition; however, they are a bit bigger (averaging 35,000 sq ft (3,300 m2)) and concentrate on offering a larger “fresh food” selection.
PriceRite also emphasizes the fact that its stores are American-owned, by incorporating the phrase "An American Company" into its trademark. This is presumably to highlight the fact that much of PriceRite's competition is owned by European Union-based entities (Aldi is German-owned).
Due to the generic nature of the name "PriceRite", and the unfamiliarity with the brand outside the Northeast, Wakefern has also begun distributing PriceRite-branded merchandise, such as health-and-beauty, paper products, foodstuffs, and dairy products to other retail outlets, such as dollar stores, mom-and-pop pharmacies, and corner stores; and other supermarkets such as Gristedes Operating Corp., which owns Gristedes Supermarkets in New York City. Due to Gristedes' partnership with amazon.com, selected PriceRite-branded products also are available for sale on that website. PriceRite products are also the store brand for discount stores such as National Wholesale Liquidators.
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Wikipedia