Premiere Cinemas

Premiere Cinemas, officially known as Premiere Cinema Corp., headquartered in Big Spring, Texas, is a privately held motion picture exhibitor. It is among the largest independently owned motion picture exhibitors in the U.S. and is ranked by Box Office magazine and the National Association of Theatre Owners Encyclopedia of Exhibition among the top 20 largest cinema companies in North America. Premiere is owned by Gary Moore, who bought his first theater in 1985 and incorporated Premiere in 1993.

As of 2016^[update] Premiere owned 282 screens in 25 locations in five U.S. states: Texas, New Mexico, Alabama, Florida and South Carolina. Flagship megaplex Premiere Cinema locations are operated in Lubbock, Bryan-College Station, El Paso, Houston, and Temple, Texas, Orlando, Florida, Gadsden, Spanish Fort, Bessemer and Rio Rancho, New Mexico. The Premiere in Rio Rancho was honored in 2012 by the New Mexico NOIAP as Outstanding Retail Development of the Year for the state. The City of Rio Rancho honored Premiere by naming a street after the company, Premiere Parkway.

In 2008 Premiere Cinemas became one of the few cinema companies in the U.S. to begin the process of converting all of its 35mm film cinemas to all-digital projection. The company used digital projection technology pioneered by Texas Instruments through the invention of the DLP chip, and manufactured by Belgium-based Barco (Belgium-American Radio Company). By 2010 Premiere had completed the conversion of its stadium multiplexes to all digital.

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