Preetika

Preetika Rao
Rao walks for the BETI show at IIJW 2015
Born	Preetika Rao
Nationality	Indian
Education	Sophia College
Occupation	Actress, Model, Journalist, Singer, Blogger
Years active	2012–present
Known for	Beintehaa as Aaliya
Relatives	Amrita Rao (sister)

Preetika Rao is an Indian model, actress, writer and singer known for her role in the Hindi language television series Beintehaa.

Rao's father owns an advertising agency in Mumbai and her sister, Amrita Rao, is an a Bollywood actress. Rao graduated majoring in History from Sophia College, while also acquiring a diploma in advertising and journalism.

As a teen-model, Rao started her modelling career with an advertisement for Cadbury Dairy Milk, along with Amitabh Bachchan, directed by Shoojit Sarkar, She moved on to have a successful modelling career with forty plus tvc and print campaigns to her credit. After her career in modelling, she went to do film journalism for South Side, Chennai Times, Mumbai Mirror, Bangalore Mirror, Indian Forums, Deccan Chronicle and the Asian Age.

In order to pursue her academic degree, Rao chose to let-go off some big offers from Bollywood that came her way including offer’s for movies like Jaane Tu... Ya Jaane Na (2008) and Aashiqui 2 (2013).

Rao made her acting debut with the Tamil romantic film Chikku Bukku (2011) with Media One Global Ent Pvt Ltd, the makers of Tamil movie Jeans and Rajnikanth’s Kochadaiiyaan. However Rao quit South movies for a diploma course in broadcast journalism from the New York Film Academy.

In 2014, Rao made the transition from regional cinema to national television with the popular television serial Beintehaa aired on Colors TV, playing the role of Aaliya Zain Abdullah which made her a household name. Rao won the Best Actress Award at the Kalakar Awards, held at Kolkata in January 2015, along with the Zee Gold Best Debut.