Cadbury Dairy Milk
| Product type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1905 |
| Related brands | List of Cadbury products |
| Markets | Worldwide |
| Tagline | Free The Joy |
| Website | www |
Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best selling chocolate bar in the UK.
In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck." Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.
In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape in order to reduce the weight. The bar had not seen such a significant change in shape since 1905.
Since 2007 Cadbury had a trademark in the United Kingdom for the distinctive purple colour (Pantone 2865C) of its chocolate bar wrappers, originally introduced in 1914 as a tribute to Queen Victoria. In October 2013, however, an appeal by Nestlé succeeded in overturning that court ruling.
The original Dairy Milk bar ("with a glass and a half of fresh milk") was launched in 1905. Variant bars include caramel, "fruit & nut" (a bar with raisins and almonds), "whole nut" (with hazelnuts), "Dairy Milk Silk" and a bar with a Turkish delight centre. Dairy Milk Ritz, a bar with salty Ritz crackers was launched in the United Kingdom in 2014. Alongside this new bar, Dairy Milk with Lu Biscuits was also launched. A Vegemite flavoured bar, which consists of milk chocolate, caramel, and Vegemite (5%), was launched in Australia in 2015.
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