Prabuddha Dasgupta
| Prabuddha Dasgupta | |
|---|---|
| Born |
Prabuddha Dasgupta 21 September 1956 Kolkata, West Bengal, India |
| Died | 12 August 2012 (aged 55) Alibaug, Maharashtra |
| Nationality | Indian |
| Occupation | Photographer |
| Years active | 1975–2012 |
| Partner(s) | Lakshmi Menon |
| Website | prabuddhadasgupta |
Prabuddha Dasgupta (21 September 1956 – 12 August 2012) was a noted fashion and fine-art photographer from India. Known for his iconic black and white imagery, he had an extended career, primarily as a fashion photographer, spanning more than three decades. Amongst his books, he is most known for Women (1996), a collection of portraits and nudes of urban Indian women.
Prabuddha Dasgupta was born in Kolkata in September 1956. His father was noted sculptor, Pradosh Das Gupta., who was the curator of National Gallery of Modern Art (NGMA), Delhi from 1957 to 1970, and the family stayed within the premises. In the 1970s, his father moved to Jangpura Extension, a well-known artists' colony in Delhi, where he stayed for most of his career. He graduated in History from Hindu College, University of Delhi, 1973–1975.
Though he was trained as a historian, he started his career as copywriter with advertising agency Everest, before turning to photography full-time in the late 1980s. During his career as a commercial photographer, which took off with a campaign for Blue Lagoon Jeans, Dasgupta worked with the first generation of Indian supermodels like Madhu Sapre, Feroze Gujral, Shyamolie Verma and Mehr Jesia. According to historian, William Dalrymple, with whom he worked on his book Edge of Faith, "Rohit Khosla and Rohit Bal, along with Prabuddha, invented glamour in India." A self-taught photographer, he received the Yves Saint Laurent grant for photography in 1991, for his photograph of model Feroze Gujral, shot for designer Suneet Varma.
"I have no idea why people might like my photographs.
I only know that I love what I do."
He shot the first advertisements of KamaSutra condoms in 1991, with models Pooja Bedi and Marc Robinson, which not only became popular, but also turned KS into India's top-selling condom brand Another controversial ad campaign he shot, was for 'Tuff Shoes' in 1995, which featured top models, Milind Soman and Madhu Sapre.
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