Potters Resort

Coordinates: 52°32′04″N 1°43′48″E / 52.5343855°N 1.7299122°E / 52.5343855; 1.7299122 Potters Resort is a modern five star holiday village situated on the coastline border of Norfolk and Suffolk, in Hopton-on-Sea. Potters was the first permanent holiday camp in the United Kingdom, opening its doors for the first time in 1920. Nearly a century on and through four generations of the Potter Family, it remains the last privately owned holiday village of its kind and in 2002, became the first to receive the English Tourist Board's five star award for holiday villages, since held for 13 consecutive years.

Potters Resort is the venue for the annual World Indoor Bowls Championships.

In 1913, solicitors' clerk Herbert Potter won £500 in a Sunday Chronicle newspaper competition. Inspired by the friendly camaraderie he enjoyed himself when visiting holiday camps with tents, he made plans to build his own. He was called up to serve in World War I and after surviving the trenches and the Battle of the Somme, he returned and purchased land in nearby Hemsby which would be the original site of the first permanent and mixed use holiday camp in the United Kingdom. Herbert and his brother Arthur Potter opened in 1920 with wooden huts as standard.

Upon moving down the coast to bare land in Hopton-on-Sea in 1924, the original Hemsby site was sold. The proceeds were split with Arthur moving to Cornwall, himself establishing Duporth Holiday Camp. Potters would however remain in its new location by the railway line in Hopton-on-Sea for 10 years run by Herbert and his wife, Edith. During this pioneering decade, many other holidays camps began to crop up along the Norfolk and Suffolk coast, a total of fourteen within a 10-mile radius of Hopton-on-Sea, five of which were in the village itself. In 1934, Herbert left the reins of the camp to his daughter, Rosa, and her new husband, Lesley Groom, the local policeman, having purchased a third site from Mr Colman who himself operated a successful mustard business. This third plot was in a seaside location as was fast becoming the trend. Herbert Potter promoted both sites at this time, although the camp located at the railway would later be renamed 'Grooms'. The seaside camp known then as Hopton Beach Camp and operated by Herbert and son, Hector Potter, is where Potters Resort remains to this day.