Post Cereal
| Subsidiary | |
| Industry | Food processing |
| Founded | Battle Creek, Michigan, U.S. (1895) |
| Founder | C. W. Post |
| Headquarters | St. Louis, Missouri |
| Products | Breakfast cereals and granola |
| Parent | Post Holdings |
| Website | postfoods.com |
Post Cereals (previously Postum Cereals) is an American consumer cereal brand that includes Honey Bunches of Oats, Pebbles, Great Grains, Post Shredded Wheat, Post Raisin Bran, Grape-Nuts, Honeycomb, Frosted Mini Spooners, Golden Puffs, Oh's, Cinnamon Toasters, Fruity Dyno-Bites, Cocoa Dyno-Bites, Berry Colossal Crunch and Malt-O-Meal hot wheat cereal.
Post was founded by C. W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. Post was a patient at the Battle Creek Sanitarium and was inspired by the diet there to start his food company. The first cereal, Grape-Nuts, was developed in 1897 followed by Elijah's Manna in 1904 which was renamed Post Toasties in 1908.
In 1907 Collier's Weekly published an article questioning the claim made in advertisements for Grape Nuts that it could cure appendicitis. C. W. Post responded with advertisements questioning the mental capacity of the article's author, and Collier's Weekly sued for libel. The case was heard in 1910, and Post was fined $50,000. The decision was overturned on appeal, but advertisements for Postum products stopped making such claims.
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's Chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called General Foods Company. Chairman E. F. Hutton changed the name to General Foods Corporation after the acquisition of Birdseye and eventually moved the corporate headquarters to Park Avenue in New York City. General Foods was acquired by Philip Morris Companies in 1985.
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