Honeycomb (cereal)

Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. It is wheat free.

At the end of 2006, Post changed the formula for this popular cereal to improve its health content. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.

Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." This was set forth in a letter that was sent to many consumers who complained to Kraft in the early months of 2007. The letter accompanied, in many instances, a complimentary box of the reworked Honeycomb. The new "Improved Taste" cereal was not as tasteful as the original version to most people who grew up with it.

Three variations have been marketed, Strawberry Blasted Honeycomb, which added strawberry flavoring, and Chocolate Honeycomb, with chocolate flavoring in the pieces. A new variety called Cinna-Graham Honeycomb, adds cinnamon flavor to the cereal.

The product's ingredients are listed as:

Recently, Bran Blend, defined as whole grain corn flour and corn bran, was added to the ingredient list. This tripled the fiber content (from originally 1g to 3g per serving) and put the cereal in Kraft's Sensible Solution program. Aficionados of Honeycomb cerealreadily tasted the difference. Post registered calls of complaints from Honeycomb fans after the change.

Originally, the animated Honeycomb Kid (a cowboy) was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.

During the 1970s and 1980s, television commercials featured visitors to a children's clubhouse called the Honeycomb Hideout. The visitor would arrive, initially hostile, and exclaim a need for a "big" taste. The kids would introduce the visitor to the cereal, winning over the visitor, examining the size of the cereal bits with a tape measure and singing the jingle:

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