Portfolio (magazine)
|
Type of site
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business news |
|---|---|
| Available in | English |
| Owner | American City Business Journals |
| Website | http://www.portfolio.com |
| Launched | April 2007 |
| Current status | Active |
Portfolio.com is a website published by American City Business Journals that provides news and information for small to mid-sized businesses (SMB). It was formerly the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.
Portfolio.com is continually updated and has several interactive features, including "BizWatch," which has updates on companies and executives from selected news sources.
Portfolio.com's April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million and $125 million (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as BusinessWeek, Business 2.0, Forbes, and Fortune were struggling to sell advertising space.
In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.
The magazine announced its closing on April 27, 2009. A sister company, American City Business Journals, took over the website. American City Business Journals is a division of Advance Publications and publishes 40 weekly newspapers about business in local communities and their companion websites. In June 2012 American City Business Journals re-branded the website to Upstart Business Journal.
J. Jennings Moss is Portfolio.com's editor. He had been a Managing Editor at FoxNews.com and Senior Editor-News Manager for ABCNews.com among other roles.
As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief Joanne Lipman. During her 22-year tenure at The Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal. The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
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