Business 2.0
| Frequency | Monthly |
|---|---|
| Publisher | Time Inc. |
| Founder |
Chris Anderson James Daly Mark Gross |
| First issue | July 1998 |
| Final issue | October 2007 |
| Website | money |
Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy". First published in July 1998, the magazine was sold to Time Inc., the publishing division of Time Warner, in July 2001. The magazine failed to make sufficient profit and was shut down; the final issue being published in October 2007. It was based in San Francisco, California.
Business 2.0 enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.
The publication's early competitors included Fast Company, the Industry Standard and Red Herring.
The magazine was sold by original publisher Imagine Media to Time Inc., the publishing division of Time Warner, in July 2001. Betting on a tech rebound, Time combined Business 2.0 with its own fledgling business magazine, eCompany Now. Having originally found success with wonky examinations of the interaction between technology and business, later on in its run, under the ownership of Time Inc., the magazine broadened its focus, running cover stories on topics ranging from real estate to employment trends and outer space.
Despite an upturn in the fortunes of startups and technology companies, Business 2.0 was unable to turn a profit. Josh Quittner, the editor since 2002, who had previously helmed Netly News and ON Magazine, led a team that published out of the Fortune Group of Time Inc.
In November 2006, in an effort to connect with the large numbers of readers who had come to rely on web blogs for news, Business 2.0 launched a series of staff written blogs.
...
Wikipedia