Porsche Design Group

Porsche Design
Website
http://www.porsche-design.com/

Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Ludwigsburg, Germany, was founded in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group's accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio in Zell am See, Austria, which works also for other companies in the field of industrial and product design, and the "Porsche Design" and "Porsche Driver's Selection" brands.

Following a corporate reorganisation in 2007, Porsche Design Group is now owned by Porsche SE.

Originally, there were five independently operated companies with two different brands: "Porsche Design/Design by F.A. Porsche" and "Porsche Selection".

The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Prof. Ferdinand Alexander Porsche, grandson of the Porsche founder Ferdinand Porsche and designer of the Porsche 911. Porsche Design does not stand for a form language but for a special way of thinking. The Porsche 911 is just one example of the many timeless objects Prof. Ferdinand Alexander Porsche designed throughout his career, all of which are based on a principle that is as simple as it is ingenious: "If you analyze the function of an object its form often becomes obvious."

The Design Studio was relocated to Zell am See, Austria, in 1974. Porsche has been producing car-related accessories since the 1950s, with luggage series, purses, T-shirts, calendars, model cars and buttons being offered in the "Porsche Boutique". In the decades that followed, numerous classic accessories such as watches, sunglasses, and writing utensils were created and marketed worldwide. At the same time a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the "Design by F.A. Porsche" brand. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Driver's Selection" in 2004. In the year 2012 Porsche Design opened several concept stores all around the world.

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Wikipedia