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Poornodaya Movie Creations

Edida Nageswara Rao
Born Edida Nageswara Rao
(1934-04-24)24 April 1934
Kothapeta, East Godavari
Died 4 October 2015(2015-10-04) (aged 81)
Hyderabad, India
Occupation Producer

Edida Nageswara Rao (24 April 1934 – 4 October 2015) was an Indian film producer in Telugu cinema. He owned the film production house Poornodaya Movie Creations in Tollywood. He produced Sankarabharanam, Swayam Krushi, Siri Siri Muvva and Swati Mutyam, which were showcased at the Moscow Film Festival.

Rao produced films with a classical touch in the 1970s and 1980s. He was born to Sattiraju Naidu, in a Telugu Naidu family. Some of the most memorable movies in Telugu film history, like Sankarabharanam, Swathi Muthyam, and Swayamkrushi, were produced by Rao. Most of the movies produced by him won Nandi Awards and the National Film Award for best feature film in the Telugu category, and were screened in several international film festivals. These films were also dubbed and released in the Russian language. He started his career as a theatre actor, film actor, and dubbing artist and then ventured into film producing. After getting retired from the film production, he also worked as Telugu Film producer's Council Secretary, Nandi Awards Committee Chairman and National Film Award Committee member.

Edida Nageswara Rao died on 4 October 2015 at a private hospital undergoing treatment for old-age related ailments.


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