Poltrona Frau
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| Società per Azioni, Public Borsa Italiana:PFG |
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| Industry | Furniture and Automotive Interiors |
| Founded | 1912 by Renzo Frau Turin, Italy, Via Vincenzo Vela, 42 |
| Headquarters | Tolentino, Italy |
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Key people
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Franco Moschini, Chairman Roberto Archetti, Brand Director |
| Products | Leather seating |
| Owner |
Haworth Group (controlling interest) |
| Website | Poltrona Frau |
Poltrona Frau is a furniture-maker founded in 1912 by Sardinian-born Renzo Frau in Turin, Italy, headquartered since the early 1960s in Tolentino, Italy and specializing in leather seating for interior and automotive applications. The company name combines the Italian word for armchair, "Poltrona" and "Frau," the last name of its founder.
Noted for their exhaustive quality standards, the company uses a 21-step leather tanning process (vs. industry standard ranging from 12-15 steps) where the full-grain leather is dyed through, so a surface scratch won’t reveal a lining underneath. 95% of the company's products are made by hand.
In 2004, Poltrona Frau acquired noted Italian furniture company Cappellini, and the Poltrona Frau Group now includes brands Poltrona Frau, Cappellini, Cassina, Alias, Nemo Lighting, Ceramica Flaminia and Fish Design. In 2014, United States-based Haworth Group purchased a controlling interest in Poltrona Frau.
As of early 2014, the company operates 70 brand stores in 65 countries.
Noted for their catalogue of iconic furniture designs, including the 1930 Vanity Fair armchair and the Dezza armchair designed by Gio Ponti in 1963, Poltrona Frau seating was used for the Walt Disney Concert Hall in Los Angeles CA.
In 2006, the company marketed a knock down version of its Viking chair at their SoHo store, packing the pieces in a single easy-to-carry white gift box with an orange ribbon, requiring only the use of an included allen wrench to assemble the piece.
Beginning in 2011, the company marketed a $13,000 sofa designed by French architect and designer Jean-Marie Massaud — called the John-John sofa, in tribute to John F. Kennedy, Jr. — followed in 2012 by the John-John bed. In 2013, the company designed and manufactured 600 seats for the Arena Corinthians in São Paulo, Brazil, the first time the company produced seats for a football stadium.
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