Politikin Zabavnik
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Politikin Zabavnik cover featuring Gorillaz, May 2007
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| Editor-in-chief | Zefirino Grasi |
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| Categories |
Magazine for amusement and science Comic magazine |
| Frequency | Weekly |
| Circulation | 45,000 |
| Publisher | Politika Newspapers & Magazines |
| First issue | 28 February 1939 |
| Company |
Politika AD (50%) WAZ (50%) |
| Country | Serbia |
| Language | Serbian |
| Website | www.politikin-zabavnik.rs |
Politikin Zabavnik (Serbian Cyrillic: Политикин Забавник) is a popular magazine in Serbia, published by Politika Newspapers and Magazines.
The first issue came out on 28 February 1939. In the beginning it was printed in the form of newspaper, and issued biweekly, on Tuesdays and Fridays. Nowadays it comes out weekly on Fridays. One part of the magazine is comics, while the other parts contain articles about science, nature, history, art, interesting events, written to appeal to the broadest audiences. The magazine's famous slogan labels it as "Za sve od 7 do 107" (For everyone from 7 to 107). The slogan once said "For everyone from 7 to 77", but was changed, after the editor received a letter from a reader, saying how he recently turned 78 and asking if he was still fit to read it.
First editorship consisted of journalists from Politika, headed by Vladislav Ribnikar, Dušan Timotijević and Živojin Vukadinović. They were among the enthusiasts who were gathering Serbian intellectual left wing during the late 1930s. They had the idea about making an amusing newspaper containing novels, short stories and comic strips. On 31 December 1938 Politika came out with an open competition for the name of new edition. Between 34,998 coupons that arrived, one fifth voted for the name Politikin Zabavnik (Politika's Entertainer) among other suggestions. The magazine's first issue was published on 28 February 1939. It was issued in the form of Berliner newspaper (31×47 cm). It had 12 pages printed in black and white. Four of them were printed with addition of red color and its undertones. The concept of Politikin Zabavnik was balanced relation between comics and texts, such as novels, stories and interesting facts.
As comics editor Duda Timotijević was in charge of translation of American comic strips and Sunday strips, he gave Serbian names to many Disney's characters to reflect their characteristics. Beside Disney's comic strips Politikin Zabavnik published comics such as: Jungle Jim, Ming Foo, Little Annie Rooney, The Lone Ranger, Red Ryder, Thimble Theatre, Curley Harper, Brick Bradford, and King of the Royal Mounted. Domestic comic authors also had significant space: Đorđe Lobačev (comics related to Serbian folklore – Baš Čelik and Čardak ni na nebu ni na zemlji), Moma Marković (Rista sportista – adventures of Belgrade boys), Konstantin Kuznjecov (adaptation of Pushkin's tales in verse – The Tale of the Golden Cockerel and The Tale of Tsar Saltan), and Sergej Solovjev (adaptation of R. L. Stevenson's Treasure Island). The main difference between Politikin Zabavnik and concurrent comic publishers, such as Mika Miš and Mikijevo carstvo, was textual parts containing crosswords, novels, Ripley's Believe It or Not!, news from science to sport, and numerous short, interesting and edifying texts. Beside, it had exclusive rights on, in that time in Serbia extremely popular, Walt Disney comics.
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