Podravka
 |
|
| Public | |
| Traded as | : PODR |
| Industry | Food and beverages |
| Founded | 1934 |
| Founder | Marijan & Matija Wolf |
| Headquarters | Koprivnica, Croatia |
|
Area served
|
Worldwide |
|
Key people
|
Zvonimir Mršić, President of the Management Board |
| Products | food seasoning, soups, ready-to-serve meals, half-ready meals, vegetables, meat products, canned fish, sauces, tomato products, baby food, breakfast cereal, sweet products, ice-cream, bakery products, mill products, frozen products, side dishes, beverages, fresh meat. |
| Revenue |
 HRK 2,561.4 million (US$ 374.2 million) (Q1-Q3 2015) |
|
HRK 131 million (US$ 19.1 million) (Q1–Q3 2015) |
|
|
Number of employees
|
5,533 (30 June 2014) |
| Website | podravka.hr |
Zvonimir Mršić, President of the Management Board
Podravka is a food company based in Koprivnica, Croatia. It produces the rather well-known product Vegeta, amongst thousands of other products in its diverse catalogue.
Podravka brands:
Podravka is also known for its various pickled vegetables and Ajvar relish.
The brothers Marijan and Matija Wolf founded the company in 1934. At the time the firm was a fruit factory. When the communists under [marshal] Tito took power in 1947 the company was nationalized and received its current name.
In 1949, Podravka started producing fruit jam. 1952 new products were released on the market: once a fruit factory Podravka now started producing candy, mustard, ketchup, fruit brandy and canned meat. The production of instant soups started in 1957. The rooster on the chicken soup became a symbol in Yugoslavia.
In 1959 Vegeta was released. Today the condiment is sold in more than 40 countries.
In 1967, Podravka had its first cooperation with international companies and exported Vegeta to Hungary and the Soviet Union for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in Ludbreg and starting 1981 in Danica as well.
After Croatia regained independence Podravka was privatized in 1993 and transformed into a stock company. The trade of Podravka shares at the started in 1998. With the 130 Million Euro gained from stock market launch 3 new factories were built.
...
Wikipedia