Please Hammer, Don't Hurt 'Em
| Please Hammer, Don't Hurt 'Em | ||||
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| Studio album by MC Hammer | ||||
| Released | February 12, 1990 | |||
| Recorded | May 1988-November 1989 | |||
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| Length | 59:04 | |||
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| MC Hammer chronology | ||||
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| Singles from Please Hammer Don't Hurt 'Em | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |   |
| Entertainment Weekly | A− |
| RapReviews | (5/10) |
| Robert Christgau |  |
| Rolling Stone | |
Please Hammer, Don't Hurt 'Em is the third album (and second major-label release) by MC Hammer, released on February 12, 1990 by Capitol Records. The album was produced, recorded, and mixed by Felton Pilate and James Earley.
The album ranked number one for 21 weeks on the Billboard 200, due primarily to the success of the single "U Can't Touch This". The song has been and continues to be used in many movies and television shows to date, and appears on soundtrack/compilation albums as well. Likewise, the album saw longevity on the Top R&B/Hip-Hop Albums chart at number one because it peaked there for 28 weeks.
Hammer, being good friends with Arsenio Hall, was invited to first perform "U Can't Touch This" prior to its release, on The Arsenio Hall Show in late 1989. He also performed "Please Hammer, Don't Hurt 'Em", a song that didn't make it on this album, but did appear in his movie by the same name.
The album singles released all proved to be successful on radio and video television, with "U Can't Touch This", "Pray", "Have You Seen Her", "Here Comes the Hammer" and "Yo!! Sweetness" (UK only) all charting. The album raised rap music to a new level of popularity. It was the first hip-hop album certified diamond by the RIAA for sales of over ten million. It remains one of the genre's all-time best-selling albums. To date, the album has sold as many as 22 million units.
Notorious for dissing rappers in his previous recordings, Hammer appropriately titled his third album (and second major-label release) Please Hammer, Don't Hurt 'Em, which was released February 12, 1990. It included the successful single "U Can't Touch This" (which sampled Rick James' 1981 "Super Freak"). It was produced, recorded, and mixed by Felton Pilate and James Earley on a modified tour bus (while on tour) in 1989. Despite heavy airplay and a #27 chart debut, "U Can't Touch This" stopped at #8 on the Billboard Hot 100 chart because it was released only as a twelve-inch single. However, the album was a #1 success for 21 weeks, due primarily to this single, the first time ever for a rap recording on the pop charts. The song has been and continues to be used in many movies and television shows to date, and appears on soundtrack and compilation albums as well.
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