The Plaza Mayor (English Main Plaza) in Salamanca, Spain is a large plaza located in the center of Salamanca, used as a public square. It was built in the traditional Spanish baroque style and is a popular gathering area. It is lined by restaurants, ice cream parlors, tourist shops, jewelry stores and a pharmacy along its perimeter except in front of the city hall. It is considered the heart of Salamanca and is widely regarded as one of the most beautiful plazas in Spain. It is connected to the shopping area Calle del Toro from the northeast, Calle de Zamora from the north, the restaurants on Calle de Concejo from the northwest, Calle del Prior and the small Calle de la Caja de Ahorros from the west as well as Plaza del Corrillo from the south.
Construction of the plaza began in 1729 and was completed in 1755.Felipe the V ordered the construction of the plaza to be used for bullfighting and was designed by the Churriguera family in sandstone. It had been used for bullfighting up until the mid-19th century, one hundred years after being completed. The construction began in two phases: the first was between 1729 and 1735 and the second was between 1750 and 1755. The first phase was built under the direction of Alberto Churriguera while the second phase was built under the direction of Manuel de Larra Churriguera, his nephew. Finally, Andrés Garcia de Quiñones built the City Hall.
In 1988, UNESCO declared the old city of Salamanca a World Heritage Site. Today, there is a plaque placed in the center of the plaza marking its significance to boast the plaza's baroque-style beauty. Salamanca is known as La Dorada, "The Golden City" because of the glow of its sandstone buildings, which the Plaza Mayor represents at its core.