Playground Pier
| Location | 1 Atlantic Ocean, Atlantic City, New Jersey, USA |
|---|---|
| Coordinates | 39°21′14″N 74°26′03″W / 39.3538°N 74.4342°WCoordinates: 39°21′14″N 74°26′03″W / 39.3538°N 74.4342°W |
| Opening date | 1906 as the Million Dollar Pier 1983 as The Shops on Ocean One 2006 as The Pier Shops at Caesars |
| Developer | Taubman Centers |
| Management | Cushman & Wakefield |
| Owner |
Boardwalk Regency Corporation (land) Lenders/C-III Capital Partners (mall building) |
| No. of stores and services | 59 |
| Total retail floor area | 303,788 square feet (28,222.8 m2) |
| No. of floors | 4 |
| Parking | 3,000 spaces in parking garage at Caesars |
| Website | www |
Playground Pier is a luxury shopping mall located on a four-story pier adjacent to Caesars in Atlantic City, New Jersey. It is connected to the casino via a second-story skybridge. Constructed by Perini Building Company of Framingham, MA, it was opened in 1906 as an amusement pier named the "Million Dollar Pier". The pier was converted to a mall and renamed "The Shops on Ocean One" in 1983, and in 2006 was purchased by Taubman Centers and extensively renovated.
The pier contains many upscale stores, like Tourneau, Gucci, Apple, Louis Vuitton, Armani A/X.
While the mall is built on land owned by Caesars Entertainment, the building itself is currently owned by mortgage lenders. Taubman Centers defaulted on its $135 million loan on the center in 2010, and it was taken over by its mortgage servicer, C-III Capital Partners. The lenders failed to successfully auction the mall and have hired Cushman & Wakefield to manage the center.
On June 26, 2015, "The Pier Shops at Caesars" was renamed "Playground Pier".
The mall's four floors are:
"The Show" was the world's largest indoor water fountain display in a shopping mall. The fountain was choreographed and set to music. The show was performed on the hour and had two variations: a day show and a night show. The show was routinely met with applause from audiences and the most popular viewing spot was usually from the mall's second floor. “The Show” was conceptualized, designed and produced by Thinkwell Group.
As of March 2015, the fountains have been covered by flooring and the show is no longer taking place.
On Saturday, August 9, 2008, a 25-year-old from New Jersey fell while seated on the escalator handrail. He fell 40 feet (12 m) and later died at the hospital.
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