Playboy (Brazil)

Playboy

Issue 412, dated October 2009. Model is actress Juliana Alves.
Editor-in-chief	Sérgio Xavier Filho
Former editors	Thales Guaracy Edson Aran Rodrigo Velloso Cynthia de Almeida Ricardo A. Setti Juca Kfouri Mário Escobar de Andrade
Categories	Men's magazines
Frequency	Monthly
Publisher	Editora Abril (1975-2015) PBB Entertainment (2016-)
First issue	August 1975 (as Revista do Homem) 1978 (As Playboy)
Country	Brazil
Based in	São Paulo
Language	Portuguese
Website	Official site

The Brazilian edition of Playboy is a local franchise of Playboy magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France.

When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of Time in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a Time-like weekly news magazine (Veja), a Fortune-like business magazine (Exame), and the last of those to get into print, a local issue of Playboy.

By the mid-1970s, Roberto had struck a deal with Playboy Enterprises, and was asked by his father to consult the Ministry of Justice given the military dictatorship in place had a censorship policy on the press. Minister Armando Falcão vetoed the publication, saying that "no publication under the name Playboy in Brazil, no matter its content." Seeing a loophole, Roberto submitted the already done preprint for issue 1 under the name A Revista do Homem (Men's Magazine), and got approved. The first issue of Homem got on newsstands in August 1975, and the magazine was allowed to use its trademark name only as of 1980.

The Brazilian edition follows the general guidelines of the original magazine in the United States, featuring the trademark sections of the magazine, such as the monthly interview, the 20 Questions interview and the centerfold pictorial featuring the "Miss of the month", which most of the time, but not always, coincides with the month's "star" (cover). But the Brazilian installment has some sections of its own, such as Coelhinhas (Bunnies), which features unknown models photographed by freelance photographers (not affiliated with the magazine), and Click, which features candid pictures of celebrities of all calibers in seemingly revealing situations.