Pirate FM
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| Broadcast area | Cornwall |
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| Branding | "Cornwall's Pirate FM" |
| Slogan | "Playing Real Music Variety" |
| Frequency | 102.2 MHz, 102.8 MHz |
| First air date | 3 April 1992 |
| Format | Hot AC |
| Audience share | 12.2% (September 2013, [1]) |
| Owner | UKRD Group |
Pirate FM is one of the Independent Local Radio stations for Cornwall, playing a range of music from the 1960s to the present day. The station is based at the UKRD Group headquarters in Redruth.
The station was launched in 1992 under the name of Pirate FM 102 with the voice of breakfast presenter Roger Day (a well-known ex-pirate DJ from Radio Caroline and Radio North Sea International). The station's launch Chief Executive was Mike Powell who specified digital technology so advanced at the time that it was featured on the BBC science programme, Tomorrow's World.
Much of the early success of the station was due to the technical expertise of the first managing director Richard Lawley, who was also a graduate electronic engineer. He was succeeded by the station's initial sales director Joseph Swain. The station has also won numerous awards including 'Station of the Year' (in the 300,000 to 1 million TSA category) at the 2003 Sony Radio Academy awards.
In September 2005, the station's branding changed from The Southwest's Pirate FM to Cornwall's Pirate FM. Listenership appears to have increased in Cornwall following the move, however it reduced their audience in West Devon (including Plymouth, where Pirate FM had a separate office and studio prior to the rebrand). From "Quarter 4" 2006 Pirate FM's survey area (TSA) was reduced by removing Plymouth & most of West Devon, thus reducing the potential audience significantly but focusing on the core Cornish audience. Pirate FM remains as the number one station by audience reach despite the increased competition.
The Pirate Trust is the charitable arm of Pirate FM that raises thousands of pounds yearly for good causes in Cornwall with their 'Cornwall in Need Appeal'. Yearly fundraisers include the 'Garden Party' and the all-day on-air and online auction known as 'Radiothon'. Radiothon [2007][2] and Radiothon [2008][3] were both run in collaboration with free classifieds website itsmymarket.com
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