Pierson bills itself as the "Fern Capital of the World". The town is heavily reliant on agriculture which mainly consists of fern growing. Its ferns are exported worldwide for use in floral arrangements and other decorations.

Pierson is located at 29°14′30″N 81°27′24″W / 29.24167°N 81.45667°W / 29.24167; -81.45667 (29.241713, -81.456594). It is the northwesternmost incorporated town in Volusia County. U.S. Route 17 and County Road 3 (former US 17) pass through the town.

According to the United States Census Bureau, the town has a total area of 8.7 square miles (23 km²), of which 8.1 square miles (21 km²) is land and 0.6 square miles (1.6 km²) (6.86%) is water.

As of the 2010 United States Census, there were 1,736 people residing in the town. The racial makeup of the town was 39.9% White, 4.6% Black, 0.3% Native American, 0.3% Asian, 0.1% from some other race and 0.6% from two or more races. 54.1% were Hispanic or Latino of any race.

As of the census of 2000, there were 2,596 people, 484 households, and 378 families residing in the town. The population density was 319.1 inhabitants per square mile (123.1/km²). There were 514 housing units at an average density of 63.2 per square mile (24.4/km²). The racial makeup of the town was 81.93% White, 4.93% African American, 0.27% Native American, 0.08% Asian, 11.48% from other races, and 1.31% from two or more races. Hispanic or Latino of any race were 62.44% of the population.

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