Philippine literature in English has its roots in the efforts of the United States, then engaged in a war with Filipino nationalist forces at the end of the 19th century. By 1901, public education was institutionalized in the Philippines, with English serving as the medium of instruction. That year, around 600 educators in the S.S. Thomas (the "Thomasites") were tasked to replace the soldiers who had been serving as the first teachers. Outside the academe, the wide availability of reading materials, such as books and newspapers in English, helped Filipinos assimilate the language quickly. Today, 78.53% of the population can understand or speak English (see List of countries by English-speaking population).
The founding of Silliman University by Presbyterian missionaries and the Philippine Normal School (PNS) in 1901 and the University of the Philippines (U.P.) in 1908, as well as of English newspapers like the Daily Bulletin 1900, The Cablenews 1902, and the Philippines Free Press 1905, helped boost English usage. The first ten years of the century witnessed the first verse and prose efforts of Filipinos in student publications such as The Filipino Students’ Magazine first issue, 1905, a short-lived quarterly published in Berkeley, California, by Filipino pensionados (or government scholars); the U.P. College Folio (first issue, 1910); The Coconut of the Manila High School (first issue, 1912); and The Torch of the PNS (first issue, 1913).
However, the beginnings of anything resembling a professional market for writing in English would not be realized until the 1920s with the founding of other newspapers and magazines like the Philippines Herald in 1920, the Philippine Education Magazine in 1924 (renamed Philippine Magazine in 1928), and later the Manila Tribune, the Graphic, Woman's Outlook, and Woman's Home Journal. The publications helped introduce the reading public to the works of Paz Marquez Benitez, Jose Garcia Villa, Loreto Paras, and Casiano Calalang, among others. Cash incentives were given to writers in 1921 when the Free Press started to pay for published contributions and awarded P1,000 for the best stories. The organization in 1925 of the Philippine Writers Association and in 1927 of the University of the Philippines National Writers Workshop, which put out the Literary Apprentice, also helped encourage literary production. In 1939, the Philippine Writers League was put up by politically conscious writers, intensifying their debate with those in the "art for art's sake" school of Villa.