Peter Schreyer
| Peter Schreyer | |
|---|---|
| Born | 1953 Bad Reichenhall, Bavaria, West Germany |
| Nationality | Germany |
| Education |
Munich University of Applied Sciences Royal College of Art |
| Engineering career | |
| Significant design |
Audi A3 (1996) Audi A4 (2000) Audi A6 (1997) Audi TT (1998) Volkswagen Concept R (2003) Volkswagen Eos (2006) Volkswagen Golf (1997) Volkswagen New Beetle (1997) Kia Borrego (2008) Kia Cadenza (2010) Kia Cadenza (2017) Kia Cee'd (2012) Kia Forte (2012) Kia K9 (2012) Kia Optima (2010) Kia Optima (2015) Kia Picanto (2011) Kia Picanto (2017) Kia Rio (2011) Kia Rio (2017) Kia Sorento (2009) Kia Soul (2014) Kia Sportage (2010) Kia Sportage (2015) Kia Venga (2009) Hyundai i30 (2017) Hyundai Tucson (2015) Genesis G80 (2017) Genesis G90 (2017) |
Peter Schreyer (born 1953) is a German automobile designer for Hyundai Motor and Kia Motors, widely known for his design contributions to the Audi TT. He has been the chief design officer at Kia Motors since 2006 and on 28 December 2012, was named one of three presidents of the company. He is currently the chief designer at Hyundai-Kia and works with Luc Donckerwolke, former design director of Volkswagen Group - Bentley, Lamborghini and Audi from 2016. In 2006, Car Design News called the Audi TT one of "the most influential automotive design in recent time".
Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München - Industrie Design). He worked with Audi first as a student in 1978, graduating in 1979 with his Industrial Design degree. Subsequently, Schreyer won the Audi Scholarship to study at the Royal College of Art, London from 1979-1980 as a transportation design student.
In 1980, Schreyer began working with Audi in exterior, interior and conceptual design. In 1991, he moved to the company's design studio in California. He returned to the Audi Design Concept Studio in 1992, and the following year moved to Volkswagen exterior design department.
Schreyer is known for wearing all black clothing, black eyeglasses designed by Philippe Starck, and for his "competitive, inventive and analytic" nature.
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