Peter Care
| Peter Care | |
|---|---|
| Born |
Peter Alastair Care 28 April 1953 Penzance, Cornwall, England |
| Residence | Sheffield, South Yorkshire, England |
| Nationality | British |
| Occupation | Music video director |
| Years active | 1979–present |
Peter Alastair Care (born 28 April 1953 in Penzance, Cornwall) is an English director of music videos, commercials and film. He has directed music videos for R.E.M., Bruce Springsteen, Roy Orbison, Depeche Mode and New Order, amongst others.
Care began his directorial career as a film student at the Sheffield School of Art (in the North of England).
Upon graduating, he set up the Sheffield Independent Film Company, with funding from the Arts Council and Channel 4. He wrote, directed and produced numerous documentaries and two short films; one of which, "Johnny Yesno", incorporated a soundtrack by a British Industrial cult band Cabaret Voltaire, which was later released as Johnny Yesno: The Original Soundtrack From the Motion Picture.
This led to making several ground-breaking music videos for the band. One of them, "Sensoria", became the most successful "underground" video of all time. Voted Best Video of the Year (1985) by LA Times; it enjoyed a seven-month run on MTV and was one of the first three videos to be procured by the New York Museum of Modern Art.
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