Pete Koomen
 |
|
| Private | |
| Industry | Software, Website Optimization |
| Founded | January 2010 |
| Founder | Dan Siroker, Pete Koomen |
| Headquarters | San Francisco, California |
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Area served
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Worldwide |
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Key people
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Dan Siroker, CEO Pete Koomen, CTO |
|
Number of employees
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400 (as of July 2015) |
| Website | http://www.optimizely.com |
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, and London, United Kingdom.
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. Dan Siroker was a product manager for Google Chrome who also served as the Director of Analytics for the Obama campaign. Pete Koomen was the product manager for Google's App Engine.
Optimizely completed the Y Combinator program in the winter of 2010. In November 2010, Optimizely closed a $1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012, Optimizely announced that it has raised new funding from Battery Ventures, Google Ventures, and InterWest Partners.
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