Perodua
 The current Perodua logo since 2008
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| Limited company | |
| Industry | Automotive |
| Founded | 1993 |
| Headquarters | Serendah, Selangor, Malaysia |
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Key people
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Datuk Aminar Rashid Salleh (President and CEO) |
| Products | Economy cars |
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Number of employees
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10,000 |
| Parent |
UMW Corporation (38%) Daihatsu (25%) MBM Resources (20%), PNB Equity Resources (10%), Mitsu & Co. Ltd (7%) |
| Website | www |
The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua /pəˈrɒdjuːə/, is Malaysia's largest automobile manufacturer closely followed by Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994. 'M2' refers to the codename which was used when the project to establish Perodua was still top secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Initially, Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. In recent years, their targeted market segments have started to overlap. Especially in the supercompact segment where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz
Perodua do not design or engineer their main components, such as engine and transmission, in house. Their cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004, Perodua started assembling the Toyota Avanza at their plant in Rawang, for sale in Malaysia.
Perodua sold over 207,100 vehicles in 2016, which was its highest ever sales record, and a highest ever market share of 35.7%. It is planning to set up a second car manufacturing plant from the planned $770 million investments in the coming years.
Perodua expected to become the largest manufacturer of compact cars in South-East Asia. By October 2005, it had produced a cumulative total of 1 million cars. By July 2008, it expected to 240,000 per year.
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Wikipedia