Peperami
| Product type | Meat |
|---|---|
| Country | United Kingdom |
| Introduced | 1955 / 1982 |
| Related brands |
BiFi Ranger |
| Markets | United Kingdom, Germany |
Peperami is a pork sausage snack manufactured by Jack Link's in Germany. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name 'Peperami'. Several new varieties have been introduced over the years with varying degrees of success. Peperami may be interpreted as a portmanteau of the words "pepperoni" and "salami", but the company does not want the product to be misunderstood as a combination of these different meats. In the year 1955, Peperami was one of the products from Nabisco. When the mistake was made, the company tried the meat snack and enjoyed it. This resulted in Unilever relaunching the snack.
In 2003, to try to retain appeal to an ever more health conscious market, the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat and salt content.
In Germany, the snack is alternatively sold as BiFi and instead made out of beef. Some discontinued peperami products in Britain are still available under the BiFi brand in Germany. Another spun-off snack in Germany is the Ranger stick.
Peperami released a series of dog toys featuring the familiar Animal character. Toys include the "Salami saucer", "salami screamer", "the little nippler", "the big one", "meaty muncher", "the football fetch toy", "sausage stretch" and "flaming finger"
Unilever announced that on 21 February 2014, it had signed a definitive agreement for the sale of its meat snacks business to Jack Link’s, for an undisclosed amount.
The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.
Since 1993 the brand has been advertised by a talking peperami known as "the Animal" ("That crazy wee fella"), who was voiced by Ade Edmondson until 2010 and since 2014 is voiced by Enn Reitel. The product is marketed as The Spicy Meat Snack with the slogan "Peperami: It's a Bit of an Animal".
Historically, each variant of Peperami has had a different version of the tagline depending on which variant is advertised. The Cheezie variant never had a slogan, instead the cheezie character DJ Cheezie (voiced by Lenny Henry) would normally say something (Usually Any Hotter, I'd be Fondue) next to an image of the snack and 'New!' banner. DJ Cheezie appeared in the first four advertisements for the snack. He resembled a yellow version of "the animal" with hair, and ran a fictional radio station. In the late 1980s, starting in 1987, before "the animal" was featured in the advertiments, a series of advertisements with the slogan "Get Your Teeth Into A Peperami" aired instead. One such advertisement from 1989 titled Venus Fly Trap saw a man feed a Venus flytrap a Peperami.
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