Pen India Limited
 |
|
| Private | |
| Industry | Entertainment |
| Founded | 31 March 1987 |
| Founder | Jayantilal Gada |
| Headquarters | Mumbai, Maharashtra, India, India |
|
Key people
|
Jayantilal Gada Dhaval Gada Kushal Kantilal Gada |
| Products |
Films Music |
| Services |
Film production Film distribution |
| Owner | Jayantilal Gada |
| Website | Pen India Ltd. |
Pen India Limited is an Indian film production and distribution company established by Jayantilal Gada on 31 March 1987. Based in Mumbai, it mainly produces and distributes Hindi films.
Jayantilal Gada started as a small-time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop “POPULAR VIDEO” at Lamington Road, Mumbai.
Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in the year 1992 and started dealing in copyrights of Hindi feature films viz. Video, Satellite and Doordarshan (DD).
PEN was the largest content provider of Hindi feature films to channels. In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with approximately 7.5 crore revenues.
In 1996, Sony TV telecast Sholay to celebrate its 1st anniversary and gained No 1 position among satellite channels beating Zee TV for the first time.
Restructured once again in 2004 and soon became the exclusive agency to Zee TV for acquisitions of Hindi feature films for Zee Cinema and once again Zee regained its top slot beating Sony TV.
Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an Animation Division with mega projects like MAHABHARAT.
...
Wikipedia