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Pelephone

Pelephone Communications Ltd
פלאפון תקשורת בע"מ
Limited company
Industry Mobile telephony, Telecommunication
Founded 1986
Headquarters 33 Yitzhak Rabin Road, Givatayim, Israel
Area served
Israel
Key people
Ran Guron (CEO)
Products CdmaOne, CDMA2000 EV-DO, UMTS, DC-HSPA+, LTE
Revenue
  • Decrease658 million (2016)
  • ₪721 million (2015)
  • Decrease₪8 million (2016)
  • ₪53 million (2015)
  • Decrease₪13 million (2016)
  • ₪49 million (2015)
Owner Bezeq
Website www.pelephone.co.il

Pelephone (Hebrew: פלאפון‎‎, [ˈpelefon], lit. "wonder phone") is a mobile network operator in Israel, and also the first company to offer mobile telephony services in Israel. Due to this, the brand-name "Pelephone" became the genericized trademark for mobile phones in Israel, regardless of service provider. As of June 2016, Pelephone had 2.26 million subscribers.

Pelephone was founded in 1986 as a joint venture between Motorola and Tadiran, today owned by Bezeq. In 1994, Bezeq acquired 50% ownership of Pelephone, Israel's first mobile communication company, in 2004 acquired full ownership of the company from its co-owner Motorola.

In December 2011 Pelephone became the host network of "Rami Levy Communications", the first MVNO to begin operating in Israel. As of 2012, Pelephone states that it has 4,500 employees, although the workers' union says that there are just 3,800.

YouPhone (Alon Cellular) was a member of the Pelephone network as a virtual MVNO operator. It was established as a subsidiary of Alon Blue Square Israel, but since 2015 it has been owned completely by Pelephone and also merged its operations with Pelephone.

The Pelephone network started as AMPS/NAMPS in the 850 MHz band. In the mid-to-late 1990s it converted to IS-95 CDMA and later added CDMA2000/EV-DO capabilities as well.


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