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Pei Wei Asian Diner

Pei Wei Asian Diner
Subsidiary
Industry Restaurant
Genre Fast Casual
Founded 2000; 17 years ago (2000) in Scottsdale, Arizona
Headquarters Scottsdale, Arizona, United States
Number of locations
200 (2015)
Area served
United States, Kuwait, UAE, South Korea
Products Asian American cuisine
Owner P. F. Chang's China Bistro
Website www.peiwei.com

Pei Wei Asian Diner (/ˌp ˈw/)) is an American restaurant chain serving Pan Asian fare, operating in more than 200 locations in the U.S. and six international locations. Pei Wei's dishes are made to order in an open concept kitchen using cooking methods like wok firing. The restaurant offers guest customization that includes vegetarian and gluten-free options.

Pei Wei’s concept is defined by the restaurant industry as fast casual, offering the convenience of counter service and cashier orders, paired with table service once an order has been placed. Pei Wei also has a designated door in the restaurant for cashiers to service takeout food orders.

The restaurant chain was created in 2000 by P. F. Chang's China Bistro (PFCB) to compete in the fast-growing fast casual restaurant segment with a Pan Asian menu and quick, made-to-order service model, while P. F. Chang's remained in the full-service restaurant segment. The first Pei Wei location opened in Scottsdale in 2000. The first location outside of Arizona, the fourth in the chain, was opened in Dallas, Texas, in December 2001. The company opened its first California location, the sixth in the chain, in Irvine in June 2002. Pei Wei was able to open its 100th location in Little Rock, Arkansas in October 2006. By 2010, the company had 168 locations primarily in California, Texas, Arizona and Florida, with a growing presence in the Northeast and Midwest.


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