Peach Rings
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| Product type | GmbH & Co. KG |
|---|---|
| Owner | Mederer GmbH (Herbert Mederer CEO) |
| Country |
 Germany
|
| Introduced | 1975 |
| Related brands | Efrutti, Gummi Bear Factory |
| Markets | Confectionery |
| Tagline | The one for fun! |
| Website |
Trolli International Trolli U.S. |
Trolli is a confectionery brand originating from Germany used by Trolli GmbH (formerly Mederer GmbH) worldwide and by Ferrara Candy Company in the United States. Trolli GmbH sells gummy candies, marshmallows, and soft licorice gums in over 80 countries and has factories in Germany, Indonesia, China and the Czech Republic.
In 1948 Willy Mederer founded Willy Mederer KG, a company producing pasta in Fürth, Germany. When sugar rationing regulations were lifted the company changed production from pasta to confectionery.
The company grew in the 1950s and 1960s, widening the product range and rising to 150 staff. Candies were sold under the Wilmed brand, a shortening of Willy Mederer. Sales offices in Münich and Stuttgart were opened. In 1975 the company registered the 'Trolli' brand name that became the trading name for the company in 2012.
Willy Mederer died in 1984 and was succeeded by his son Herbert.
Trolli varieties were added, including sour flavours, double layered gummies with foam made using starch mogul machines and the 'Trolli-Burger'. Mederer received the 1993 Candy Kettle Award. A subsidiary, Trolli Iberica S.A., was founded in Valencia, Spain, in 1994. A production site was opened in Jakarta, Indonesia, in 1997. The Mederer Group later opened a packaging plant in Pilsen, Czech Republic.
eFruti, a fruit gummy brand from Neunburg vorm Wald, was acquired by the Mederer Group in 1998 and its name used, slightly altered to eFrutti, as a brand. Gummi Bear Factory of Boizenburg was bought in 2000.
In the 1980s Trolli exports to North America grew to 40 tonnes per day. In 1986 Mederer built a production facility in Creston, Iowa. Trolli's US operations were sold to Favorite Brands International in 1996 and subsequently owned by Nabisco (1999), Kraft Foods (2000), Wrigleys (2005), and Farley's & Sathers Candy Company (2006) which became part of Ferrara Candy Company in 2013.
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Wikipedia