The payada is competitive composing and singing of verses native to Argentina, Uruguay, southern Brasil, and parts of Paraguay, also called paya in Chile. It is a performance of improvised ten-line verse called Décimas usually accompanied by guitar. The performer is called a "payador", and in performances two or more payadores will compete to produce the most eloquent verse, each answering questions posed by the other, often insulting. The durations of these verse duels can be exceedingly long, often many hours, and they end when one payador fails to respond immediately to his opponent. Musical styles often used in the payada are the cifra and the milonga.
The work of Bartolomé Hidalgo (born in Montevideo in 1788) is considered a precedent of his form of art in the Río de la Plata. Hidalgo has been regarded as the first gaucho poet. His birthdate, August 24, was established as the "Day of Payador" in Uruguay.
in Argentina, July 23 was set as "Day of Payador" in commemoration of the famous payada where Juan Nava and Gabino Ezeiza competed. The payada was held in Paysandú in 1884 and Ezeiza was proclaimed winner with the improvisation of his famous Salute to Paysandú. The song is also the only existing recorded voice of Ezeiza.
The first registered payador was Simón Méndez (nicknamed Guasquita), a soldier that fought in the British invasions of the River Plate. Both in Argentina and Uruguay, the payada is considered part of the "gauchesca" culture. Santos Vega (whom writer Rafael Obligado dedicated his most famous poem) is considered "the" payador per excellence, with successors such as Gabino Ezeiza, José Betinoti, Carlos Molina, Abel Soria, Julio Gallego, Gabino Sosa Benítez, Cayetano Daglio, among others.