Paula Green

Paula Green (born September 18, 1927 - December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto, "We Try Harder". Green was one of the pioneers of women in advertising.

She was a copywriter at Seventeen magazine, then worked at LC Gumbinner Agency. Green started her career with the Doyle Dane Bernbach agency under Phyllis Robinson. In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising, and which had clients such as Goya, for whom it devised the slogan "Goya Oh Boy-a." An early breast cancer awareness ad campaign devised by Green for the American Cancer Society is credited with saving dozens of lives.

...
Wikipedia