Paul Soubry

Paul Soubry, ICD.D, is President and Chief Executive Officer (CEO) of the NFI Group (comprising Motor Coach Industries Inc., NFI Parts, and New Flyer Industries Inc.), collectively the largest transit bus and motor coach manufacturer and parts distributor in North America.

Paul has a strong sales, marketing, business development, and operations background in businesses held by both trade and private equity owners, with substantial experience in business transformations and LEAN manufacturing. Prior to joining New Flyer in 2009, Paul worked for 24 years with StandardAero, one of the world’s leading independent aviation service providers, starting as a Marketing Assistant in 1984 and progressing through increasingly senior positions to President and Chief Executive Officer.

He holds a Bachelor of Commerce (Honours) degree from the University of Manitoba and completed the Executive Development program at the Harvard Business School. He also completed the Canadian Securities Course and is a member of the Institute of Corporate Directors, having graduated from the Directors Education Program at the Rotman School of Management, University of Toronto.

Paul is currently Chair of the $500 Million Front and Centre Capital Campaign for the University of Manitoba, sits on the Board of Directors of the Winnipeg Jets / True North Sports & Entertainment and the Winnipeg Airports Authority, and is actively involved with United Way Winnipeg. Previously, he served on the Board of Directors of Mondetta Clothing Company, St. Paul’s High School, Economic Development Winnipeg, The Associates of the I.H. Asper School of Business at the University of Manitoba, SmartPark, and the Manitoba Innovation Council.

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