Parle Products
Parle-G, the most well-known product of the company
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| private limited | |
| Traded as | Unlisted |
| Industry | Food |
| Founded | 1929 |
| Founder | Chauhan family |
| Headquarters | Vile Parle (East), Mumbai, Maharashtra, India |
| Products | Parle-G |
| Website | www |
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012[update], it had a 35% dominant share of the Indian biscuit market.
Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Frooti soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:
All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.
Since they have been entered at the food competition of Monde Selection in 1971, the brands have received consistently gold and silver Quality Awards at the World Quality Selections.
Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana (Rajasthan), Bangalore (Karnataka), Kutch (Gujarat), Khopoli (Maharashtra) and Bahadurgarh (Haryana). Bahadurgarh, Haryana is the largest manufacturing plant of Parle in India. It also has several manufacturing units on contract.
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Wikipedia