Parenting (magazine)
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| Frequency | 11 per year |
|---|---|
| Total circulation (2011) |
2,227,351 |
| Year founded | 1987 |
| Final issue | July 2013 |
| Company | Bonnier |
| Country | United States |
| Based in | Winter Park, Florida |
| Language | English |
| Website | www |
| ISSN | 0890-247X |
Parenting was a magazine for families and it was published in United States between 1987 and 2013. Its headquarters was in Winter Park, Florida.
Parenting was launched in 1987 by Time Inc.. In February 2009, the magazine became two separate, age-targeted editions: Parenting Early Years, for moms of infants, toddlers and preschoolers, and Parenting School Years, for moms with kids in kindergarten through age 12. Meredith Corporation, which owns Parents, the magazine's biggest competitor, bought Parenting in May 2013 and shuttered the title in July 2013. Parenting.com, its companion website, lives on.
With a total average circulation of 2,200,000 and an audience of more than 9 million, Parenting was the flagship of the Parenting Group family, which includes the monthly Babytalk magazine; Working Mother magazine; Conceive; the Parenting.com website; MomConnection, an online research network; and a custom content unit.
Its website, Parenting.com, reproduces many features that were in the magazine. The site also features a pregnancy planner with fetal development photos, pregnancy info synchronized to a mother's due date with customized newsletters, a baby naming tool with thousands of name descriptions, a fertility calculator, buying guides and blogs, and with resources for health, safety and child development.
In January 1997, The Parenting Group relocated from San Francisco to New York City, where Janet Chan was named editor-in-chief of Parenting and editorial director of The Parenting Group.
In 2003, Parenting was awarded the industry's highest honor – a National Magazine Award for General Excellence in the 2 million+ category – "the best of the biggest."
Parenting followed up its National Magazine Award-winning year by taking over parenting category ad page leadership from long-time competitor Parents in 2004. That multi-year growth story won Parenting placement on Adweek magazine's 2005 "Hot List," which acknowledges the ten best performers in the magazine industry.
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