"Paradinha" | ||||
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Single by Anitta | ||||
Released | May 31, 2017 June 1, 2017 (Brazil) |
(World)|||
Format | Digital download | |||
Genre | ||||
Length | 2:21 | |||
Label | Warner Music | |||
Songwriter(s) |
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Anitta singles chronology | ||||
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"Paradinha" is a song by Brazilian singer Anitta. It was released on May 31, 2017 by Warner Music. Written by Anitta herself, Umberto Tavares and Jefferson Junior, it is expected to be included on her upcoming fourth studio album. It is the first single in Spanish by Anitta after the version in Spanish for "Sim ou Não" featuring Maluma. It is a dancehall song with Latin sub-genres from the drum to the spec of an electronic flute. "Paradinha" received positive reviews from specialized critics, being classified as "simple, addictive and unpretentious." Other critics also reckoned that with the song, Anitta followed the same examples as Shakira and Enrique Iglesias by betting on Spanish to win the 33 million people who speak the language in the United States, thus setting the stage for launching into English in the future.
On September 9, 2014, Anitta made her first step towards the public outside Brazil by releasing a Spanish version of "Zen" directly in Latin America, bringing the special participation of the Spanish singer Rasel and a new music video. In 2015, the singer began planning for a future international career, analyzing the direction of the music industry and coming to the conclusion that the best way to reach a foreign audience would be to enter the Latin market. In January 2016, she was featured in a remix of the track "Ginza" by Colombian singer J Balvin, to promote him in Brazil and accustom her fans with the Castilian language, which she intended to adopt in the next work.
In May, Anitta recorded an English version of "Bang" especially for Midem – worldwide gathering of entrepreneurs of the music industry – although the song has not been used for any purpose after. On July 28, she released "Sim ou Não" which featured the participation of Colombian singer Maluma, focusing on reggaeton, as well as a second Spanish version titled "Sí o No". From initial estrangement compared to her previous works, the collaboration gave international visibility to the singer in Latin America, reaching number 15 in Chile, and 13 in Mexico.