Parade Magazine
| Editor | Anne Krueger |
|---|---|
| Frequency | Weekly (Sundays) |
| Circulation | 32 m |
| Publisher | Athlon Publishing |
| Founder | Field Enterprises |
| Year founded | 1941 |
| Country | United States |
| OCLC number | 1772138 |
Parade is an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers in the United States. It was founded in 1941 and is owned by Athlon Publishing, which purchased it from Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32 million and a readership of 54.1 million. [update]As of 2015, its editor is Anne Krueger.
The magazine was started by Field Enterprises in 1941. John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.
The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.
The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards.
Parade Digital Partners is a distribution network that includes the web site Parade.com and over 700 of the magazine's partner newspaper web sites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014)
The magazine has a lag time to publication of about ten days, which has caused the magazine to print statements that were out-of-date by the time Parade was publicly available in a weekend newspaper.
The January 6, 2008 edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," after her December 27, 2007 assassination. In response to reader and media complaints (and besides individual newspapers noting the discrepancy to prevent reader confusion), Parade stated on their website:
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