Parade High School Basketball Player of the Year
| Editor | Anne Krueger |
|---|---|
| Frequency | Weekly (Sundays) |
| Circulation | 32 million |
| Publisher | Athlon Media Group |
| Founder | Marshall Field III |
| Year founded | 1941 |
| Country | United States |
| OCLC number | 1772138 |
Parade is an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers in the United States. It was founded in 1941 and is owned by Athlon Media Group, which purchased it from Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32 million and a readership of 54.1 million. [update]As of 2015, its editor is Anne Krueger.
Parade is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.
The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards.
The magazine was started by Marshall Field III in 1941 as a weekly magazine supplement for his own paper (the Chicago Sun) and for others in the United States. By 1946, Parade had achieved a circulation of 3.5 million.
John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.
Parade Digital Partners is a distribution network that includes the web site Parade.com and over 700 of the magazine's partner newspaper web sites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).
Throughout 2016, Gannett Company, which had produced USA Weekend, the most direct competitor to Parade until its December 2014 discontinuation, added Parade to many of its Sunday newspapers as a replacement.
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