Parables TV
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| Type | Internet Christian TV Network |
|---|---|
| Country | United States |
| Availability | Worldwide |
| Owner | Olympusat |
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Launch date
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June 2009 |
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Official website
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parablestv |
Parables TV is a global subscription-based provider of streaming Christian and other faith-based movies and TV series. Parables TV is owned by Olympusat. Parables TV features a library of subscription video on demand (SVOD) movies, documentaries, children’s programming, original productions and TV series, as well as a streaming linear TV channel which has a daily schedule. Parables TV was established June 2009 in Florida. The CEO of Parables TV is Bob Higley, who also sits on the board of the organization Christians in Media. Vice president of programming is Issac Hernandez, who also serves on the Film Standing Committee with National Religious Broadcasters (NRB).
Parables TV primarily operates through three distribution channels:
Parables TV has entered the online TV market with a video on demand library that includes hundreds of Christian movies, documentaries and TV series not available on many cable and satellite TV channels, including international Christian TV networks. Parable's marketing has also aligned with many churches of various denominations. In exchange, Parables TV sponsors church events using media avenues such as local radio, and provides free screenings of new movies. Expansion plans include creating original Christian movies and original scripted TV series; distribution to other “TV everywhere” platforms like Truli TV, including smart televisions and gaming devices; syndication with other faith networks; and strategic partnerships with filmmakers. According to MediaPost Communications, online TV viewing is up 246%, and within five years streaming video on demand will pass regular TV in the number of viewers. Parables is promoted on YouTube, and GodTube with endorsements from celebrities like Robert Duvall, Diane Lane, John Schneider, Leonard Maltin, Morgan Freeman and Alex Kendrick. According to Business Insider, Christian themed movies have been so profitable that Hollywood continues to target a religious demographic in theaters with films such as The Bible (miniseries), Noah (2014 film), God's Not Dead, Transcendence, Heaven is for Real and The Passion of the Christ.
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