Paninaro

Paninaro (Italian pronunciation: [paniˈnaːro]; feminine: Paninara; plural: Paninari; feminine plural: Paninare) was a youth scene that took its name from a group of youngsters that would meet at the Panino cafè (Panino in Italian means Sandwich) in Milan, Italy in the early 1980s. The group's meeting place later moved to Piazza San Babila, where Burghy, a now-defunct Italian fast food chain, had just opened its first restaurant; it then became a full-fledged subculture, which spread across Milan and other Italian cities. The name of the social group underlines the fact that its members welcomed a consumeristic globalised way of life; the fast-food sandwich is a symbol of this, as opposed to traditional national slow food heritage.

This epithet came to identify wealthy youngsters who distinguished themselves by their fashion designer clothes.

The Paninaro scene developed in tandem with the consumerism of the 1980s, fostered by the expansion of a less regulated market through Reaganomics and Thatcherism and was eagerly embraced by the children of middle-class and upper-class professionals.

The original cornerstones of Paninaro fashion were Timberland boots, Levi's 501 jeans, and the Alpha Industries MA-1 flying jacket, also known as the bomber jacket. Later, they added Sebago deck shoes or Vans, Burlington socks, Armani jeans, Americanino or Rifle corduroy pants, all hemmed to ankle height, El Charro belts with Texan or western-style big buckles, By American and Best Company sweatshirts, Schott flyer's leather jackets, Moncler down jackets, and brightly colored Invicta rucksacks. Designer Olmes Carretti collaborated with the British sailing brand Henri Lloyd to further develop their iconic "Consort" sailing jacket so favored by the Paninari.

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Wikipedia