Panerai
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| (subsidiary of Compagnie Financière Richemont S.A.) | |
| Industry | Manufacturing |
| Founded | 1860 Florence, Italy |
| Founder | Giovanni Panerai |
| Headquarters | Milan, Italy |
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Area served
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Worldwide |
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Key people
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Angelo Bonati CEO, Giorgio Ferrazzi Finance Director |
| Products | Luxury watches |
| Parent | Compagnie Financière Richemont S.A. |
| Website | www |
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Footnotes / references |
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Officine Panerai is a luxury Swiss watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A..
Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860.
The company is headquartered in Florence and manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.
Panerai watches, designed and manufactured by Rolex SA played a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.
Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. By 1900, under the leadership of the founder's grandson Guido Panerai (1873–1934), Officine Panerai had become an official supplier to the Regia Marina (the Royal Italian Navy), supplying watches and precision instruments. Panerai watches of this time consisted of cases designed and manufactured by Rolex SA and movements made by Swiss manufacturer Cortébert.
The Florence-based watchmaker produced wrist-worn diving instruments and, between 1938 and 1970, delivered around 1600 watches (~1000 3646, 24 6152, 36 6154, 500 6152/1, 60 GPF 2/56), most of them to the Italian Marina Militare. Two models, today identified as the "small Egiziano" and the "big Egiziano", were also produced for the Egyptian Navy. By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993 it then moved to launch its products to the civilian market. Following its acquisition of Panerai, Richemont repositoned Panerai as a luxury watch brand and increased prices.
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Wikipedia